In one set of experiments using this technique, participants were asked to pronounce numbers that appeared on a computer’s screen. These numbers were preceded with unconscious arithmetic equations. The results of the experiments showed that participants could more quickly pronounce the conscious number if it had been the result of the unconscious equation. For example, when 9-5-1 was shown non-consciously, the participants were faster in pronouncing 3 than 4, even though they did not consciously see the equation.
The power of the unconscious mind
19 November, 2012